The Art of Great Storytelling & Creating Engaging Content

Bryce Cannon National Park, Cannonville, UT

Bryce Cannon National Park, Cannonville, UT

Having just spent the last 7 days on a family vacation, I witnessed first-hand the natural beauty of the Desert Southwest.  We were fortunate to have the presence of National Geographic photographer Phil Schermeister. 

Phil taught us to shoot the camera perpendicular to the direct sunlight.  The angle of the light captured the contours of the rock formations which were accentuated by the late afternoon shadows.  The contrast of light and dark made the photos more visually intriguing, as if they were telling a story.  Our guide Owen Sivitz added his own personal narrative of the “grand staircase.”

The colors represented here are the clarion formation, iron-oxide rich depositions of limestones from an ancient riverbed, lakebed, and cretaceous sea from approximately 50 million years ago.  The top layer of the Grand Canyon is the bottom layer of Zion Canyon, and the top layer of Zion is the bottom layer of Bryce Canyon.  Hence, the grand staircase.  Essentially, when we were down in the Grand Canyon, we were missing approximately 10-15,000 feet of earth that has eroded away so that there is almost no evidence that it ever existed.

It reminded me that the art to great storytelling is to use facts and figures to paint a mental image in the listener’s mind. That’s what good digital marketers do to create engaging content for their readers.  With colorful comparisons and contrasts, the images are burned into the reader's memory cells and evoke emotion that stimulates their soul.